Marketing Survey Executive
Job Summary
Marketing Survey Executive involves spearheading both channel sales and marketing strategies to drive business growth in the local market. The role will be responsible for developing and executing localized sales plans, managing partner relationships, and enhancing B2B opportunities in collaboration with the head office. On the marketing front, the role requires planning and implementing integrated campaigns, analyzing market trends, and facilitating
Job Description (Responsibilities)
Channel Sales:
Develop local channel sales strategies, incentive programs, collaborate and make alignment with head office team for implementation.
Build and maintain strong relationships with existing and new partners to drive sales performance.
Collect sell-thru and sell-out data from partners and consolidate PSI information into actionable items, reports, and presents to head office teams.
Develop B2B sales opportunities, drive and report head office team, and collaborate with local partners to close pipelines successfully.
Provide competitive analysis and market offerings on various vendors and local partners, identify market trends, pricing, business models, sales, and methods of operations.
Identify, recruit, and onboard new local channel partners to expand market coverage.
Analyze, interpret data, formulate, and report promotional campaign performance and report head office teams with rationales as well as recommendations.
Monitor local partner performance, facilitate training and other supports to ensure success.
Report local B2B and consumer behavior, collaborate with head office teams to align channel activities with overall business goals.
Marketing:
Develop integrated local marketing campaigns and align with head office to drive brand awareness and develop local B2B lead generation.
Recommend head office teams for local digital marketing initiatives through social media and content marketing.
Collaborate with local partner and head office to create and drive compelling marketing materials and sales enablement tools.
Analyze and report local market trends, customer insights, and ATL/BTL marketing campaign performance to optimize strategies.
Recommend head office teams to organize in industry events, trade shows, and/or webinars. Participate and support in facilitation throughout the events.
Job Specification (Requirements)
Bachelor’s degree, or related field.
5+ years of experience in marketing and/or channel sales, preferably in IT and/or printing industries.
Proven track record of successful marketing campaigns and channel partner management.
Strong analytical, communication, and project management skills.
Knowledge of B2B sales cycles and partner ecosystems.
Ability to work cross-functionally in a fast-paced environment.