Assistant Brand Manager
Job Summary
The Assistant Brand Manager supports brand strategy and marketing execution in Cambodia. Working with the Cambodia & Laos Fab Clean Lead and cross-functional teams, this role helps drive growth, strengthen consumer engagement, and deliver campaigns across digital, social, retail, and on-ground channels. Key responsibilities include supporting brand planning, managing campaigns, coordinating product and packaging launches, tracking market trends, analyzing performance, and ensuring projects are delivered on time, within budget, and aligned with brand objectives.
Job Description (Responsibilities)
Integrated Brand Strategy & Planning
Support Category Lead in developing and executing integrated marketing plans aligned with brand positioning and business objectives.
Leverage consumer, shopper, and market insights to contribute to annual brand planning and key initiatives.
Lead and manage the integrated marketing activity calendar, ensuring consistency across channels and touchpoints.
Analyze data and generate insights to optimize brand plans and improve ROI.
Brand Communication & Activation
Execute integrated marketing campaigns across digital, social, on ground and channels to drive brand awareness and conversion.
Cross-functional Collaboration
Work closely with cross-functional teams to ensure seamless execution of brand plans.
Manage external agencies, including briefing, creative development, and execution tracking to ensure quality and alignment.
Innovation & Product Launch
Assisting new product and packaging launches, ensuring strong go-to-market execution.
Monitor competitors, and trends to identify opportunities for brand growth and innovation.
Budget & Operations Management
Manage marketing budgets for assigned projects, ensuring effective allocation and tracking.
Ensure projects are delivered on time, within budget, and with high quality.
Monitor and evaluate brand and campaign performance using key metrics.
Job Specification (Requirements)
3+ years of experience in brand management or marketing, with exposure to integrated campaigns
Strong understanding of brand building, digital marketing, and communication planning
Experience in beauty or FMCG is an advantage
Proven ability to manage multiple stakeholders, projects, and timelines
Strong analytical skills with ability to translate data into actionable insights
Good collaboration and communication skills
Creative & Analytical Skills: Ability to develop creative content ideas and analyze performance data to inform strategy