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Effective Selling Skills


Providing sales training plays an important role in helping sales representatives practice and hone their selling skills. This Sales Training Course helps sharpen the skills of even experienced sales representatives enabling them to take advantage of sales opportunities and aggressively expand the business. By providing an environment where they can make mistakes and learn from them, organization can be benefit from having sales representatives who can make the greatest impact facing their customers on a daily basis.


By the end of the training course, participants will be able to:

  • Gain insightful concepts on sales.

  • Understand in depth the seven steps of the sales and be able to master the “Effective Selling Skills.”

  • Able to use various selling techniques to grow sell.

  • Learn to manage the sales process by understanding where the sale is & how to keep the momentum moving forward.

  • Learn how to handle objections professionally & effectively.

  • Learn how to solve the problem.

  • Learn to follow-up to develop long-term relationships & future business.



Module 1: Introduction to Selling Skills

  • 7 Steps of the call

  • Buying Signal

Module 2: Dealing with Difficult Customers

  • How to Deal with Difficult Customers?

  • Kind of Difficult Customers

Module 3: Objection Handling

  • What is Objection Handling?

  • Why is it Important?

  • Handling Objection Flow

Module 4: Selling Techniques

  • Question Types

  • 3’s Selling Approach

  • Direct, Fear and Action

Module 5: Problem Solving

  • How can we solve the problem?

  • SODAS Technique and Problem Solving

Module 6: Relationship Management

  • What Does Relationship Mean?

  • Why is it Important?

  • Complexity of Relationship    

  • Balancing Personal Relationships and Business Results

  • How to Behave with your Customer?


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